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Online strategic communications professionals should strive to be honest and of good character in all of their dealings. They should never share information that is misleading or false (ASA Code of Ethics). A good rule of thumb is: Would you still be doing what you’re doing if your supervisor was watching?
Everything that online strategic communications professionals write or receive via social media or the Internet is public. Regardless of how careful we are in trying to keep our private and public lives separate, it will mix when we’re online. You should act online as you would in any other public setting. Social media is not private – no matter how you set your privacy settings. When in doubt about sharing information online or via social media, consult your supervisor (Social Media).
Writing and communication online should be taken just as seriously as it would in print. Everything that leaves our hands will be tied to our names and we should take that very seriously (Social Media). Additionally, we seek to further our specialized knowledge and experience through continued professional development, research, and education (About IABC).
Support Freedom of Speech
We support and understand the Freedom of Speech as the First Amendment to the Constitution. While we may not agree with others’ opinions, we value their ability to have them. We will do our part in protecting freedom of speech online (About IABC).
ASA Code of Ethics. (n.d.). American Sociological Association: Ethics and the Code of Ethics. Retrieved February 20, 2014, from http://www.asanet.org/about/ethics.cfm
Social media. (n.d.). NPR Ethics Handbook. Retrieved February 24, 2014, from http://ethics.npr.org/tag/social-media/
about IABC. (n.d.). IABC: Code of Ethics for Professional Communicators. Retrieved February 24, 2014, from http://www.iabc.com/about/code.htm