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Free printable workbook

Your first 90 days.

New in the church communications seat? Slow down before you speed up. This step-by-step plan walks you through the audit, the logins, the congregation survey, and the calendar, so you can build on a real foundation instead of just winging it.

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What's inside

Four phases. Ninety days. One clear plan.

Every page is a worksheet you fill in, not a lecture. By day 90 you'll know what you have, what your people need, and what comes next.

  1. The channel audit

    List every channel your church uses, who has access, and what's working. Then Google your church the way a first-time guest would.

  2. Stakeholder interviews

    Who to talk to, the questions to ask, and the one question to ask your pastor so you know what a win looks like.

  3. Brand kit & logins

    Track down the logo files, colors, fonts, and every account login, and make sure no account depends on one person.

  4. Congregation survey

    Seven ready-to-use questions to learn how your people actually hear about what's happening, and what confuses them.

  5. Priorities with your pastor

    Turn your findings into recommendations, agree on priorities, and set up one simple way for ministries to send requests.

  6. The calendar & day-90 report

    Map the big moments of your year, plan the next thirty days, and close the loop with a one-page report for your pastor.

Is it a fit?

Built for the person who just got the keys.

This is for you if…

  • You just started as a church communications director or coordinator
  • You're a pastor, admin, or volunteer who inherited "communications"
  • Every ministry wants something promoted and you don't know where to start
  • You can't find the logo files, the logins, or the plan
  • You've been in the role a while and want a clean reset

Probably not for you if…

  • You want someone to redesign everything by next Sunday
  • You'd rather skip listening and go straight to changing things
  • Your church already has a documented strategy and calendar you're happy with
Katie Allred, smiling

Who made this

Hey, I'm Katie. I've sat in your chair.

I managed web, email, and social for one of Nashville's largest multi-campus churches, co-founded an online community for church communicators that grew to more than 35,000 members, and wrote the textbook on church communications.

This workbook is the plan I'd hand you on day one: listen first, find the keys, ask your people, then build. The most respected communicators I know started exactly that way.

Questions

Frequently asked questions

Who is the 90-day plan for?

Anyone who just started running communications at a church: a new communications director, a pastor or admin who inherited the job, or a volunteer who said yes. It also works if you've been in the role a while and want a fresh start.

What format is it?

An 11-page printable PDF, sized for US letter paper. Print it, keep it on your desk, and write in it.

Is it really free?

Yes. Enter your first name and email and you can download it right away. You'll also get my emails on church communications and AI, and you can unsubscribe anytime.

What if I'm already past my first 90 days?

Start anyway. The audit, the brand and login inventory, and the congregation survey are just as useful in year three as in week one, and they give you a clear place to begin a reset.

Can you help me work through it?

Yes. Many churches start with a Digital Secret Shopper or a Communication Audit, which cover the first phase of the plan from an outside point of view. Book a free call and we'll figure out what fits.

Ready to start on purpose?

Get the free 90-day plan and make your first three months count.

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