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The Community Playbook.
Start with clarity. Build with purpose. A step-by-step Notion template for defining your goals, knowing your audience, planning your content, and building systems that scale, without the overwhelm.
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What's inside
A complete framework for communities that last.
Six focused sections. Straight to the point. Built for community builders who want results, not more theory.
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Goals & audience
Nail down exactly why your community exists and who it serves, so every decision points in the same direction.
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Content & engagement
Plan what to post, how often to show up, and how to spark conversations that keep members coming back.
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Platform & tools
Choose the right home for your community and the tools that make running it less of a full-time job.
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Onboarding & member experience
Map the first 30 days so new members feel welcomed, oriented, and ready to participate.
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Growth & metrics
Track what actually matters, not vanity numbers. Know when your community is healthy, and when it needs attention.
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Launch & momentum
A clear action plan to launch (or relaunch) your community with confidence and build real momentum.
“Finally — a framework that didn't just tell me to ‘show up consistently.’ It actually told me what to say, who to say it to, and how to know if it's working.”
Is it a fit?
Built for people who want to do the real work.
This is for you if…
- You're starting a community and don't know where to begin
- Your community feels scattered or stuck
- You want a clear strategy, not another list of tips
- You're a community manager, church communicator, or brand builder
- You want to stop guessing and build with intention
Probably not for you if…
- You want a quick fix with no real thinking involved
- You're chasing a magic growth hack (those don't exist here)
- You're not willing to do the work to build something real
Who made this
Hey, I'm Katie. I've been in your seat.
I'm a community strategist and speaker, and I co-founded an online community for church communicators that grew to more than 35,000 members. I've spent years figuring out what actually works when building online communities, and I made this playbook to shortcut your learning curve.
It's what I wish someone had handed me on day one: practical, honest, and built for real-world community builders.
Ready to build with intention?
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