Community management can be challenging in a small community. Unlike larger online communities, there are fewer people to interact with and more difficulty getting noticed by others in the industry. Whether you’re looking to start a community for your field of interest or find like-minded people who live in your area, there are plenty of ways to create a successful community. If you’re thinking about starting an online community from scratch but don’t know where to start, these tips should quickly help get things off the ground.
Tip #1. Share your community on social media
One way is by using social media! For example, on Instagram, use the hashtag #community and mention influencers in your industry. This will help get more followers and engagement with other members who care about the community.
You may not have a large advertising budget, but this doesn’t mean you can’t get people interested in your small community and ultimately grow it. One way to do that is by scheduling Facebook posts every few hours over the course of a day with content related to what you’re posting about.
Make sure you’re using the right hashtags and mentioning influencers in your industry
It’s important to make sure that when creating a community, you use the appropriate hashtag for it so people can find it more easily. It would help if you also mentioned other members of the community on Instagram or Twitter by tagging them—this will help
Tip #2. Create a website for your community to give it more legitimacy.
You can also get more legitimacy for your community by creating a website. This will help with SEO and let people know you’re serious about the endeavor. You should create pages that include what exactly your community is, how it works, where they meet up regularly, and so on. You’ll need to be sure to put contact information in this. If you have a temporary community website, make sure to include contact information so people know who’s running the site, and they can reach out for more details
***To address community needs, we regularly ask our members what topics they would like to see on the blog. We also interview them and feature these interviews often so that people feel a sense of ownership in our organization.
BONUS: Did you know that some communities have established channels for communicating? For example, Slack or IRC is often already used among developers.
Tip #3. Create social media accounts for your community.
This might take some time to get going, but it’ll be worth it in the end because it means you’ll have an online presence where you can post pictures and videos from community members (this also helps with SEO!). Creating social media accounts can also be a good way of getting in touch with people who might want to join your community.
Tip #4. Give incentives for users to keep coming back, such as reward points or monthly prize giveaways.
The last thing you need is an inactive group that doesn’t do much more than chat about the weather! Reward members for their time and efforts by giving them something they’ll actually want—like new products from your business or fun experiences in town (for example, tickets to a concert).
Tip #5. Send emails to people in your area who could benefit from joining your online community.
A great way to bring new members into your online community is by sending emails that contain a link for them to join. The easiest way to do this is by asking people in a similar niche or topic if they would be interested in sending out an email for you for a price or asking if they would consider having a guest blogger.
It’s important not just to contact people in the same industry as yours—it’s also worth talking with folks who may know people interested in joining! Once you’ve sent out an email, be sure to follow up afterward so that you don’t get forgotten about it. If someone does reach out after receiving one of your messages, take care when responding because now it will feel like they’re reaching back out first instead of feeling obligated from before.
In conclusion, these are just a few tips on how you can grow your small community. Community management can be hard in a small community. There are not many people to talk with, and it is hard for other people in your industry to notice you. If you want to make a community, there are many ways to succeed at that.