Church Communications Is a Ministry, Not a Department
To everyone writing church emails and fixing graphics at 11 PM: what you do is ministry. Why it matters, plus a prayer for church communicators.
The blog
Latest writing, page 4
Church communications, AI for ministry teams, and everything I've written since 2009.
-
-
The 90-Day Plan for Every New Church Communications Director
New church communications director? Slow down before you speed up. A 90-day plan: audit, gather collateral, survey your congregation, then build the calendar.
-
Church Communicators Are Ministers, Not Secretaries
Church communicators belong in the room where decisions are made. How to be the audience's voice, earn your senior pastor's buy-in, and build your team.
-
Does Your Church Have a Crisis Communication Plan? (You Need One Before You Need One)
When a crisis hits, it's too late to plan. The core parts of a church crisis communication plan: audiences, a spokesperson, the 3 A's and social media.
-
How to Get Your Church in the News (Without Hiring a PR Firm)
You don't need a PR firm to get your church in the news. How to tell your story, write a press release, build a local media list, and plan PR by season.
-
Should Your Church Advertise? (Yes. Here's How to Start.)
Advertising isn't selling out. It's stewardship. The difference between marketing and advertising, a 7-step church ad plan, and the free options to try first.
-
How to Use Facebook Groups to Build Real Community Around Your Church
Facebook Groups may be the most underused tool in church communications. Which groups to run, how to keep them active, and how to move people offline.
-
Does Your Church Website Pass the 5-Second Test?
Can a visitor tell what your church is about, when you meet, and where in five seconds? The five things every church website needs, and the step most skip.
-
Your Church Doesn't Need to Be on Every Social Media Platform
Permission granted: your church doesn't need every platform. How to pick the right ones, with tips for Facebook, Instagram, YouTube and TikTok.
-
Digital Ministry Is Real Ministry: Why Online Outreach Matters for the Church
People are online, so the church should be too. Why digital ministry is real ministry, what digital marketing means for churches, and where to start.